Safex Chemicals Promoter Directors’ Piyush Jindal and Neeraj Jindal lead investment in agritech startup Farmers Family

By Mahender Bansal

Piyush Jindal and Neeraj Jindal, Directors of Safex Chemicals India Limited, India’s leading agrochemical company, have infused an undisclosed amount in an agritech startup Farmer’s Family, along with other group of investors. Farmers Family plans to use the raised funds for improving its technology stack and marketing initiatives alongside scaling its core operations. The investment is in accordance with the Safex Group’s vision of empowering potential industry disruptors and status-quo shakers.

Based in Delhi and NCR, Farmers Family is a farm to fork startup offering fresh fruit, vegetables and its own branded grocery retailing business with quality and consistent supply as its cornerstone. It focuses on building an inclusive community for farmers and consumers while also creating awareness around healthy lifestyles and food habits. In addition, they specialize in developing close relationships with the farmers and give them better prices to ensure quality produce.

Commenting on the investment, Piyush Jindal said, “I have been following the journey of Farmer’s Family for a while, and I’m looking forward to witnessing what this investment can potentially achieve for the promising startup. The company’s commitment towards reducing the gap between consumers and farmers while at the same time bettering the lives of countless farmers is commendable. I’m excited to back the platform current developed by the Farmers Family leadership as it promises ultra-scalability.”

Adding his views, Neeraj Jindal said, “I’m proud to be associated with a company that has been committed to connecting on the ground with farmers and forging robust and resilient strong supply chains. India being an agrarian economy, the opportunities for tech-enabled startups in this space is immense. Farmers Family is well-positioned to bring a new wave of innovation to the agritech industry, which in turn, will unlock endless possibilities for farmers as well as the end-consumers.”

Sharing his insights, Mayank Kulshrestha, Founder at Farmers Family, commented, “Since its inception, Farmer’s Family has been steadfast in extending greater value for money to the customers, farmers, and other primary stakeholders. We have a brilliant blend of professional and intellectual expertise. The investment itself is proof of our unwavering dedication to improving the farming community’s lives and working for their overall welfare. This timely infusion of funds will prove fruitful in majorly advancing investments in technology and marketing capabilities and augmenting critical company operations. With the current set of team and investors, we feel nothing is impossible, and now we are concentrating on shaping our future course in a faster yet sustainable fashion.”