Three broflanilide formulation products released in Chinese market by BASF, Rotam and Sino-Agri

Three companies launched three branded products respectively into the Chinese market, targeting the high-value vegetable market, in 2021. 

BASF was the first one with its Geligao (broflanilide 100g/L SC) in February 2021, followed by the release of Fuliya and Ailikeduo (broflanilide 5% SC) in Yunnan in late July, as licensed by Mitsui Chemicals.  

Broflanilide is the first Group 30-classified insecticide in the world, which is free of cross-resistance with other insecticides. Moreover, the product has a wide insecticidal spectrum (good at controlling Lepidoptera, Coleoptera and some thrips), is fast-acting and has a long shelf life. The active ingredient was discovered by Mitsui Chemicals and was licensed to BASF under a long-term agreement executed between the two companies in 2017, where BASF has been granted exclusive rights to develop and sell broflanilide products worldwide. 

BASF’s broflanilide formulation product has been granted registration in China and released to the market by BASF itself, whilst Mitsui Chemicals’ registered formulation products are delegated to Sino-Agri and Rotam for distribution in the names of Fuliya and Ailikeduo, respectively. Sino-Agri is a leading enterprise in pesticide distribution in China, and Rotam started all-round cooperation with Mitsui Chemicals following the joint development of dinotefuran in 2016. 

Geligao has been approved in China for prevention and control of phyllotreta vittata fabricius and plutella xylostella in cabbage while Fuliya and Ailikeduo are used for prevention and control of beet armyworm and also plutella xylostella in cabbage. To meet the needs of the different market segments, as well as to effectively manage and mitigate pest resistance, Rotam China and Mitsui Chemicals are at present actively promoting the development of broflanilide mixtures, said Sun Guoyuan, vice president and general manager of Rotam China, at the launch ceremony.