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ICL Planet Startup Hub announces first investment in Proteraqrcode

Aug. 3, 2021

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Aug. 3, 2021

ICL (NYSE: ICL) (TASE: ICL), a leading global specialty minerals company, announced it has launched ICL Planet Startup Hub. This innovation platform is expected to help introduce innovative foodTech and agriTech start-ups to the marketplace, as well as provide an extensive network of support, including investment and mentorship. ICL Planet Startup Hub’s first investment is in Protera, an AI-driven start-up designing and developing new proteins, to enable a wide range of plant-based and sustainable solutions.

“ICL is excited to help fund Protera’s efforts to develop safe, sustainable and unique protein-based food ingredients – which address today’s ethical, environmental and consumer health challenges – through its Series A investment of $1 million,” said Hadar Sutovsky, vice president of External Innovation and general manager of ICL Planet for ICL. “We’re pleased to be investing – alongside Sofinnova Partners, Grupo Bimbo and SOSV – in Protera’s Natural Intelligence technology, as it aligns with our overarching food strategy and demonstrates our commitment to this space.”

“Protera is addressing critical unmet needs and foodTech opportunities, which are complementary and synergistic with ICL’s food specialties growth strategy,” said Rado Sporka, vice president of the Food Specialties Commercial Business for ICL. “Their dedication to providing natural protein solutions and to finding sustainable and healthy food alternatives, makes them an excellent fit with ICL.”

ICL Planet was created as an innovation catalyst serving early stage, pilot-ready start-ups, as well as more mature, market-ready start-ups operating within the agriculture and foodTech domains. The initiative was driven to advance and nurture game-changing technology companies active in addressing critical global needs and making a positive and sustainable environmental impact.


Source: ICL Group

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