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US: BASF launches e3 Sustainable Cotton Grower Fundqrcode

−− New fund provides monetary support and long-term commitment to farmers sustainably growing cotton

Feb. 15, 2021

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Feb. 15, 2021

BASF Crop Protection USA
United States  United States

BASF recently launched the e3® Sustainable Cotton Grower Fund, a unique and unprecedented effort to provide additional economic support for cotton farmers in the e3 program who commit to growing sustainable cotton.

Brands, retailers, mills and other cotton fiber value chain partners sourcing e3 Sustainable Cotton will have the opportunity to contribute a monetary amount to the fund. At the end of each year, 100 percent of those funds will be distributed equally to e3 Sustainable Cotton farmers, which is in addition to a $2.50 per bale premium BASF provides to farmers enrolled in the program.

“Our program is based on three pillars, one of which is to grow sustainable cotton in an economically viable way,” said Jennifer Gasque-Crumpler, e3 Sustainable Cotton program manager for BASF. “Our vision for honest, fair, sustainable cotton isn’t possible without our dedicated farmers. We’re grateful to our cotton fiber value chain partners who also understand the importance of rewarding their effort and are joining us in this first-of-its-kind commitment.”

Cotton farmers like Donny Lassiter will be direct recipients of the fund. Lassiter has grown Stoneville® cotton in North Carolina for nearly 20 years and has been part of the e3 Sustainable Cotton program since 2016. He recognizes the part farmers play in driving positive change in the industry.

“My goal as a farmer is to make a difference, and make my farm, our communities and our world a better place. Not only does the e3 Sustainable Cotton program position us to achieve that goal, but this fund also demonstrates the support given to farm families from BASF.”

The e3 Sustainable Cotton Grower Fund is part of a program that provides unmatched field-level traceability and is driven by comprehensive verification and a valued reputation for growing socially equitable, economically viable and environmentally responsible cotton. Farmers who are part of the e3 Sustainable Cotton program commit to tracking eight sustainability measures with 100 percent of their cotton acres, ranging from water use and pesticide management to soil conservation and greenhouse gas emissions reduction. Through a series of digital platforms, the cotton they grow can be traced from an individual cotton bale in their field, all the way to the end consumer.

Source: BASF


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