【Video】: Organic fertilizer leading company Italpollina renamed, why new name HELLO NATURE?

Italpollina, a world leader in producing organic fertilizers, natural biostimulants, and beneficial microbials for use in agriculture recently announced that their company name is now HELLO NATURE. The following video shows Italpollina's 50-year history and why it chose to change its name to HELLO NATURE.

"As nature has always been in our heart, in our mind, in our actions, in our goals, in our identity, now it's in our name." Hello Nature clearly expressed their position in the market and supported their founding principle of growing a sustainable future. The new name reflects the company’s continued innovation and commitment to sustainability. With a name like HELLO NATURE comes responsibility for processes and products as close to nature as possible.

Italpollina is not the first one who wants to make its products close to nature. Last year, Sygenta acquired the biologicals company Valagro, American Vanguard acquired the biological crop input provider Agrinos. Biopesticides and biostimulants are receiving increasing attention. With more and more leading companies join the agricultural biologicals markets, it is clear that biologicals will play an increasingly larger role in the future of agriculture.

Biological crop protection products are not necessarily considered to be organic, but they can be a valuable tool for organic growers. Biologicals can be certified by independent certification bodies for use as inputs for organic agriculture.

Therefore, AgroPages plans to launch a brand new publication 'Certified Organic Agri-inputs Guide' that will include certified organic products and looks forward to your participation.

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AgroPages invites you to showcase in the brand new publication ‘Certified Organic Agri-inputs Guide’, which will come out this March. Over 120,000 subscribers of AgroPages, who are dedicated to agribusiness industry, will further know your brand, products and technology through this publication.

Contact us, create your own organic products page.

  Yutian Lu

  yutian.lu@agropages.com