Nichino America establishes subsidiary in Mexico

Nichino America, Inc. has formed a new subsidiary, Nichino Mexico de S. de R.L. de C.V., to manage and promote the crop protection business in Mexico the company announced Thursday.

The establishment of Nichino Mexico allows the company to enhance their focus on the crop protection business in Mexico by providing improved service and accelerating the introduction of novel technologies into the market. This endeavor poses a more intimate relationship with partners, distributors, and growers, using local resources to enhance its supply, technical support, and promotional capabilities.

“Nichino America is excited about the establishment of Nichino Mexico as it will allow our organization to better serve the Mexican market at a deeper level,” says Jeffrey Johnson, President of Nichino America. “The product portfolio provided by Nichino Mexico will provide agricultural suppliers, distributors, and growers in Mexico excellent crop protection options to control some of their most troublesome pests. Additionally, the establishment of this subsidiary strengthens the position of our parent company, Nihon Nohyaku, as a global agrochemical company,” adds Johnson.