Certis USA expands experienced sales force with two key account managers

Certis USA announces the addition of two agriculture industry veterans to their commercial sales team in the USA. Sherm Hollins and Tim Riley bring with them decades of experience dedicated to serving the needs of agriculture customers in their new roles as Key Account Managers. 

“Both Sherm and Tim have cultivated successful, long term relationships in their careers with many of our distribution partners and they will be tremendous assets in fostering relationships with our customers”, says Mike Allan, Certis Vice President, North America. “We are proud to have this additional wealth of knowledge available to aid growers and partners in maximizing our portfolio of products for the benefit of their farms and businesses.” 

Hollins, who brings to Certis nearly two decades of experience in the agriculture industry, previously served in key strategic roles for NewLeaf Symbiotics, Arysta LifeScience, Becker Underwood/BASF and Ag Data.

For nearly thirty years, Riley has been managing sales growth for customers in the areas of chemical, seed, equipment, animal health and financial/risk management. Most recently, Riley served as a key accounts manager for Amvac Chemical and previously worked with CDMS (Crop Data Management Systems) and Caterpillar, Inc. 

Certis executives say that adding resources to help manage distributor relationships is a timely expansion to the team of dedicated sales managers and customer service team. This will increase focus in key growth areas both with existing customers, and with customers newly transitioning biologicals into their product offerings and programs.  

“The adaptation of biologicals for broad use in commercial agriculture is still growing, and I am looking forward to working with the experienced Certis sales team to capture that growth through enhanced relationships with our key accounts, growers and channel partners”, says Hollins.  

“In my career, I have seen the impact that dedicated account managers can have with building strong customer relationships and collaboration.  I am excited to combine my efforts with the Certis Regional Sales Managers to maximize strategic growth and opportunities with Certis customers in the US,” says Riley.   

Hollins will serve Certis customers from a base in Waxhaw, NC. Riley will be based in Harrisonville, MO.