Online shopping of agrochemicals increases during COVID-19 pandemic

By Leonardo Gottems, Reporter for AgroPages

Amid the call for social isolation brought about by the COVID-19 pandemic, buying on the Internet appears to be a safe and practical alternative for farmers to acquire what they need so as not to interrupt the most essential activity – production that will feed the world. Now that the World Health Organization has recommended avoiding social contact and approaching other people, a producer can purchase inputs, machines, implements and accessories from the virtual store and receive everything directly at his property.

In this sense, InstaAgro, the first legalized online platform for the direct marketing of inputs in Brazil, announced that it will strengthen its operations to ensure that the farmer does not have to travel and put at risk his health and that of his family.

“We are facing a significant increase in the flow of visitors accessing our website and placing orders, and for this, we are maintaining the necessary structure for the required service. We believe in the importance of our role during this critical moment. After all, without farmers and agronomists, and without the necessary inputs, our agricultural production may not be able to meet the demand for food,” said the company.

According to InstaAgro, its differential is to combine the ease of purchase over the internet with the simplicity and reliability of delivery. The platform works exactly as if it were a physical store, with even greater agility and speed in product delivery. With this secure environment, the producer can negotiate directly with certified suppliers and avoid the pitfalls of counterfeit, illegal or stolen products.

InstaAgro announced that it has the entire structure to “not deplete the population during this critical time”. However, remember that safety is the main thing: “InstaAgro and its partners have adopted extra health safety measures, and we continue to sell agricultural inputs over the internet and deliver directly to your farm, simply, quickly and safely. Our decision to continue working also aims to contribute to the efforts of the Ministry of Health and other public bodies, helping to offer solutions and inputs without breaking the barriers of isolation.”