First multi-brand agro relationship program launched in Brazil

Clube Agro Brasil, the first multi-brand relationship program in Brazilian agribusiness, will enter the market this month, promising to connect industry, sales channels and producers across the country. The program was formed by brands Corteva Agriscience, Mosaic Fertilizantes and MAPFRE to benefit the entire chain.

According to the club, farmers will accumulate points, which can be exchanged for vouchers or redeemed for the agricultural products and inputs of any associated brand, benefiting 100% of their business. Therefore, it is expected to be generate R$1 billion in the first year.

“The potential is quite promising. The input market alone, so fertilizers, seeds and pesticides, when purchased by producers via distribution and cooperatives represents a total of 100 billion reais,” explained André Uberti (CEO of Clube Agro).

Regarding the benefits for rural producers, Uberti affirmed that it will be easy to accumulate points, since all registered invoices are worth points. In addition, producers will have access to branding from different segments, freedom of choice in using vouchers, greater purchasing power and access to the program’s news portal.

“Clube Agro's goal is to reach rural producers and managers across the country and be a partner in the entire chain in building a more productive and profitable sector. The club is the first and only platform launched that is not a proprietary program. It has the participation of several brands,” Uberti added.

“It is an innovative movement in the sector that reflects a new way of thinking about relationships with rural producers. It is an important union of forces, which enables our customers access to new technologies,” said Douglas Ribeiro (Vice President of Marketing at Corteva Agriscience).

The original version is from Alfapress Comunicações.