Farmers Mutual Hail, Truacre announce digital ag solutions partnership

Farmers Mutual Hail Insurance Company of Iowa (FMH) recently announced a partnership with TruAcre LLC, further expanding FMH's investment strategy in the future of digital ag solutions.

"FMH continues to execute its investment strategy through exciting partnerships like this one," said Ron Rutledge, FMH President and CEO. "Not only will our investment in TruAcre help to grow a company that aligns with our own goals for the ag industry, the partnership will also help FMH continue to advance its leadership position in providing digital agriculture solutions to our ag insurance agencies and customers."

Rutledge added how this move will allow FMH and TruAcre to leverage each company's unique and complementary offerings, therefore adding value to the risk management programs of each company's farmer customers.

"We already enjoy a strong relationship with FMH, and to have a company with their experience in the digital ag space as a partner in TruAcre is very exciting. This partnership will accelerate TruAcre's ability to scale with strategic guidance from FMH," said Jason Norton, TruAcre CEO.

Farmers Mutual Hail has built a reputation of innovation and dedication to the ag tech industry throughout its 127-year history. FMH was one of the first crop insurance companies to use the speed and accuracy of precision data for reporting and claims processes with FMH Precision Crop Insurance Solutions. The company is a founding member in both the Global Insurance Accelerator (GIA) and the Iowa AgTech Accelerator.

TruAcre traces its roots to crop insurance, where it was founded out of a need to provide farmers with an on-farm technology expert ready to provide support for all makes, models and colors of farm technology equipment. Today, the company supports farmers in Iowa, Illinois, and Missouri through multiple precision ag technology services.

"As this partnership continues to take shape, we think farmers across the U.S. will benefit from what both companies can bring to the table," added Rutledge.