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Farmers Edge and Farmers National Company announce partnership

Farmers Edge, a global leader in digital agriculture, recently announced a strategic partnership with Gibson Insurance Group, a team of dedicated risk management specialists servicing growers throughout the Midwest, to establish a superior data-driven insurance model centered around digital connectivity with growers. The collaboration equips Gibson Insurance Group with a fully connected risk management solution to expand their premium services, attract elite growers, and combat dynamic market conditions.

Facing disruption with sound strategy, Farmers Edge equips Gibson Insurance Group with a turnkey solution to expand beyond traditional crop insurance services and provide premium, data-driven protection to growers.

Farmers Edge provides the only vertically integrated digital platform, driven by in-field sensors, daily satellite imagery, and artificial intelligence. The platform features innovative tools to mitigate risks and expand connectivity with trusted farm advisors. Consolidating all data into one consistent format, the platform provides a 360-degree stakeholder view and includes digital decision-support for all users, including: field-centric weather conditions and forecasts; real-time equipment monitoring; automated crop health change detection; and predictive crop, pests, and disease models. Enhanced in 2019 to include Smart Claim™ and Smart Reporting™ features, growers may select to seamlessly share their data with Gibson Insurance Group paving the way for aggregated reporting, automated prediction and notification of claims, simplified processing, and improved planted acre verification.

“At Gibson Insurance Group, our mission is simple—match a grower’s needs with the right type of coverage to provide the best possible customer experience,” said Dean Gibson, Gibson Insurance Group President. “As a grower myself, this technology impressed me—being able to identify the extent of crop damage without stepping foot in the field is a game-changing shift in risk management, both internally and on our customers’ farms. By enhancing our business model with this technology, we’re able to form deeper connections with growers, enabling broader coverage options and premium services to increase revenue.”

“Digital disruption in agriculture is happening now; it’s what drives us at Farmers Edge,” said Wade Barnes, Farmers Edge CEO and co-founder. “Our turnkey partner solutions focus on facing disruption with a sound digital strategy to not only meet, but also predict the evolving digital needs of growers. We’re excited to be working closely with Gibson Insurance Group to enhance the traditional grower-insurer relationship and create new opportunities aimed at driving revenue for all stakeholders.”