AgroPages-Valent launches new website to promote innovative solutions for the grower-Agricultural news

Valent U.S.A. recently unveiled its redesigned website, valent.com, reflecting a comprehensive branding effort and increased focus on sustainable agriculture and grower productivity across America.

A subsidiary of Sumitomo Chemical, Valent provides unique biorational and traditional grower-focused crop protection solutions for both row and specialty crops in the U.S., Mexico, and Canada.

Visitors to the new Valent.com can expect to find information on various facets of sustainable production, including soil health, the benefits of biorational products, stewardship and best management practices to protect pollinators, new innovation in the pipeline, and information about the company's dedicated team of sustainable solutions experts in the field.

"At Valent, we're focused on delivering high-quality, proven solutions that lead the way in sustainability," said David Nothmann, VP of Marketing for Valent U.S.A. "Our new website provides growers with access to Valent information when, where, and how they want it, and amplifies our voice in the sustainability conversation. Valent remains committed to our channel partners and believe our new website will increase overall end-user awareness and demand."

The website reflects a new visual identity and voice for the Valent brand designed to better highlight the company's broad portfolio. The site provides users with an improved digital experience and is mobile-optimized for easy on-the-go access. Additionally, it includes contact information for local Valent representatives, as well as retailers so users can find the relevant expertise, information, tools, solutions and resources they need to make effective crop protection and crop enhancement solutions and decisions.