FBSciences assigns global research to AgriThority

FBSciences, Inc., an emerging global leader in agricultural innovation in life sciences, has contracted research and development of its proprietary plant growth regulator technologies for seed treatments and crop protection products to AgriThority LLC, a global life science research and technology transfer company.

"Our plant growth regulator technology, regardless of delivery platform, is showing huge potential in delivering a higher level of plant health and overall crop performance -- not just from yield increases but in a higher quality of the grain or produce," says FBSciences CEO Peter Stromberg. "AgriThority has the expertise on staff to guide our PGR technology through the process, from product development through commercialization and transfer of products to the marketplace."

AgriThority scientists, under the direction of agronomist Robert Lemon, Ph.D., will concentrate on the development and commercialization of FBSciences products utilizing proprietary, naturally-derived Plant Growth Regulator (PGR) technology. AgriThority currently has field and lab research underway in the U.S., Canada, Germany, Argentina, Brazil, Australia and India, and is consulting on research in China. The PGR technology has demonstrated an ability to influence key genetic responses, improving plant health and productivity in a wide variety of agronomic and horticultural crops. FBSciences anticipates registration of the innovative, new PGR technology by the U.S. Environmental Protection Agency (EPA) in the second quarter of 2011. The EPA has already assigned the PGR technology a new class of biopesticide chemistry.

"AgriThority not only can provide FBSciences with field research and development on a global basis, the company is well-versed in the education and training required to transfer new, innovative technology such as ours to the marketplace," says Brian Goodwin, president of FBSciences. "We believe our new PGR technology can play a key role in helping farmers become more profitable through more efficient crop production systems. Our PGR technology has the potential to be a game changer in that regard and AgriThority can help us effectively deliver it to the market."

Operating internationally, AgriThority serves companies in crop and animal agriculture, horticulture and allied industries by developing field and clinical data studies, best product use and management practices, product and market development, product positioning and technical message development and delivery. The company also is an independent resource for the extension of product data, best management practices (BMPs) and other technically based information to farmer-producers, nutritionists, veterinarians, PCAs, crop consultants, farm managers and others who make high-value business decisions.

As a life sciences leader, FBSciences is committed to helping farmers around the world achieve optimal plant health and crop performance through innovative, scientific principles. FBSciences is headquartered in Collierville, Tenn.