RiceTec launches new technologies in the Brazilian Market

Multinational will also invest significantly in research and development of new products in its operations in Brazil

The multinational RiceTec, leader in rice seed hybrids in South America, has confirmed an investment of R $ 11.2 million, for the next years, in the work and facilities carried out in Santa Maria (RS). According to the company's global CEO Mike Gumina, the investment will also include the consolidation of its Brazilian operations in its research and technological centers in Santa Maria and Pelotas, to better serve the market.

"The company is focused on the development of genetics, new technologies and management systems in rice cultivation that will provide South American producers with even more success in their agricultural operations," said RiceTec CEO.

Also according to the executive, RiceTec projects the launch of new products targeting the Brazilian rice market. "As per our commitment to assist rice farmers in Brazil, we are proud to launch the FULLPAGE^TM hybrids, whose technology developed by RiceTec will be in the fields from 2020," said RiceTec CEO.

RiceTec to focus operations in Santa Maria

The multinational also announced that from January next year, the entire operation of the company in Brazil will be concentrated in its Research Center, located in Santa Maria (RS).

Although the move is part of a position required by the current rice market scenario across Mercosur, company executives say the company's commitment to the South American rice market remains unchanged.

"RiceTec is one of the private companies that invests the most in rice culture in Brazil and that will not change. We will keep our commitment and dedication to rice culture, changing only the way we access these markets, which will be done, preferably through distributors ", highlights Gumina.

Editor's note: This article was originally published in Portuguese. This English summary has been prepared with Google Translate and edited for clarity.