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Sapec Agro Business Rebranded as Rovensa
Sep. 23, 2019
The Rovensa group was recently introduced in Madrid, the new identity of the Sapec Agro Business group. The group comes under the motto “Well-balanced Agriculture” and has three business units: crop protection, crop nutrition and biocontrol.
In a statement, the international group explains that 'Rovensa arises from the need to respond to current market trends: population increase, healthier lifestyle, more informed consumers, distributors who need to defend transparency and farmers who need to ensure a sustainable production, safe and high quality '. In the presentation, Rovensa CEO Eric van Innis stated that “our goal of feeding the planet through healthy and safe solutions, enabling balanced and sustainable agriculture, can only be achieved if we work every day to become a partner. recognized worldwide through unique and innovative solutions for plant health and care, meeting the challenges of local farmers.
The Rovensa group consists of Ascenza, Tradecorp, Idai Nature, OGT, SDP, Microquimica. Ascenza is the branch of “Crop Protection” and is “an independent player of reference in the South European and Brazilian markets in non-patented products, with leading position in the Iberian Peninsula”. Tradecorp is a specialist in the development and manufacture of solutions for crop nutrition and biostimulation. Idai Nature is a 'biocontrol specialist' and 'produces natural solutions from botanical and mineral extracts as well as microorganisms'. OGT 'has preferential access to Ascophyllum nodosum algae, with a unique extraction method - Gentle Extraction - which preserves the biostimulant compounds that are naturally present in seaweed'. SDP is 'specialized in adjuvants'. Microchemistry is a specialist in microbiology and biotechnology.
Rovensa
The new group's presentation event was attended by over 400 people from 20 countries. On the occasion, 'Rovensa's Board of Directors has shown the uniqueness of this group and the importance of history and culture in pursuing its ambitious mission'.
According to the statement, the Rovensa group's visual identity is already available in more than 70 countries, underlining that 'the new brand identity is inspired by the companies that make up the group and the logo combines elements from each company'. It is also noted that 'all Rovensa companies share synergies and offer a complete portfolio with one goal: balanced agriculture' and that 'this concept combines different key aspects of each company to encourage agriculture that provides safe, healthy, quality products. and environmentally sustainable, which are also profitable for the different links in the commercial food chain. '
The statement also indicates that the group sells products in more than 70 countries and has offices in more than 25 countries, with factories, research centers and laboratories in Brazil, France, Spain, Portugal and Ireland. This group is owned by Bridgepoint, a UK-based private equity firm, and 'has had a strong boost, as shown by 44.3% turnover growth over the last two years (EUR 237 million [M € ] in 2017 and 342 M € in 2019, expecting to reach 500 M € in 2022), as well as sustained Ebitda growth '.
Source: flfrevista.pt
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