Farmers edge, Richardson Pioneer announce precision ag partnership

Farmers Edge, a global leader in decision agriculture, and Richardson Pioneer Limited, a subsidiary of Canada's leading agribusiness Richardson International, announced an exclusive, multi-year partnership that will distribute digital precision technology to growers served by over 90 retail locations across Western Canada. The two, high-profile Manitoba-based companies will work together to deliver state-of-the-art digital agriculture products for retail and grain marketing.

Incorporating the Farmers Edge suite of digital agronomic tools into Richardson Pioneer's extensive retail network will increase the level of tailored services both companies can provide to their mutual growers. On the agribusiness side, Richardson Pioneer brings a long-standing history of offering high-quality products, personalized agronomic advice and access to global grain merchandising.

Farmers Edge has deep knowledge and capabilities rooted in data science; their AI-driven platform, FarmCommand, is the most advanced and comprehensive digital agriculture platform available. The partnership will combine quality, convenience, and advanced digital agronomic tools, providing growers with more options to address their farm needs in a one-stop shop.

"With the ever-changing challenges growers face with weather, input costs and commodity prices, growers must base farm management decisions on reliable, accurate, and specialized data. The more innovative partners who can add value to our suite of precision digital solutions, the more successful our growers will be when using our technologies," said Wade Barnes, CEO of Farmers Edge.

"Richardson Pioneer is a trusted leader; this partnership aligns with our core strategy on many fronts and will provide more farmers with greater insights and expertise."

"Digital agriculture is becoming an increasingly important facet of our industry. Richardson Pioneer recognizes the value of crop management and planning tools. In order to fulfill our customers' diverse needs, we must have a well-developed portfolio of products and services," says Chuck Cohen, Senior Vice-President, Technology, Richardson International.

"This exclusive partnership with Farmers Edge enhances our ability to work closely with customers looking to manage their operation on a granular level, with the goal of increasing their profitability," said Cohen.