“Living Food Quality Together“ BASF Crop Protection expands successful partnerships

In line with the motto “Living Food Quality Together”, the BASF business unit Crop Protection consequently relies on the continuation and expansion of partnerships and joint projects within the fruit and vegetable value chains.

Thanks to joint pilot projects together with wholesalers, the food retail industry, producers and independent analysis institutes, e.g. Spanish strawberries and Turkish table grapes could be produced for the German market in the 2007 season. The high quality demands regarding sustainable production and food safety were exceeded in this production. This successful project is expected to be expanded and continued in the coming season.

BASF will be present for the third time at the international trade fair for fruit and vegetable marketing “Fruit Logistica”, which will take place from February 7th to 9th 2008 in Berlin. With its products and services, BASF presents itself as partner for all phases in the fruit and vegetable value chain: from production to trade.

Today of course, for many of us it is a matter to always be able to buy fresh fruit and vegetables of highest quality and in a wide variety. But in order to be able to meet the increasing expectations of the consumers, with regard to quality, safety and availability of fresh food, it is absolutely necessary that all partners in the value chain pursue one and the same objective.

Thus, a panel discussion is to be held on February 8th 2008 at the "Fruit Logistica” in Berlin. It will also focus on new and future demands of trade and agriculture. In line with the motto “Quality and Quantity: A Contradiction?” representatives of trade, producers, consumers, scientists as well as of BASF will discuss issues concerning the safeguarding of food quality in future.