AdFarm launches AgIntel business intelligence service

AdFarm recently announced the launch of AgIntel, a new strategic offering designed to tap into the power of data and insights to inspire and drive the communications strategies required to succeed in today's competitive agricultural marketing landscape.

AgIntel signals AdFarm's continued evolution and deep commitment to supplying clients in both agriculture and the diverse and expanding agri-food sector with leading-edge tools and best-in-field insights gleaned directly from farmers and agriculture influencers.

Notable leadership roles in AgIntel include Glenn Dawes, global director of insights; Matt Weeks, AdFarm strategic lead; and Shannon Warren, senior agronomist. The team is also backed by an advisory group that includes deep experience across all segments of the agriculture industry.

"Agriculture is entering its most dynamic and challenging era as farmers are pressured to increase yields while managing increasing environmental, economic and social challenges," says Glenn Dawes, global director of insights. "Technology disruptions, industry consolidations, and increasingly complex trade issues make it crucial for companies to truly understand their audience segments, to align their marketing with their mission, and ultimately ensure their communications activities provide measurable impact."

"Our clients require increasingly unique strategies designed and informed by insights that are trusted and credible," says Ben Graham, AdFarm president. "AgIntel produces market intelligence that is proprietary, customizable and highly actionable. It allows us to leverage our 33 years of agricultural communications expertise in new and powerful ways."

Dawes moves into his new role after a 27-year tenure with AdFarm as writer, creative director, strategist, partner and RR46 board member. His many accomplishments on the global agri-marketing stage provide him with an ideal foundation to further his profound personal mission to "make heroes out of farmers" and fulfill AdFarm's ongoing purpose to "be a catalyst for the advancement of agriculture."

Warren studied agriculture science in Winnipeg, Manitoba. With more than two decades of experience, she remains the company's deepest agricultural resource and traditional go-to for the latest facts, industry changes and trends. Weeks grew up on the plains of Kansas and is a passionate agronomist who brings a bold view of agri-marketing to the exciting opportunities that are developing right now.

"Our job is to deliver the right intelligence to the right client at the right time. My goal is to achieve market-shaping success in today's fractured, sped-up, digital marketplace," says Weeks.