Aug. 15, 2018
Ourofino Agrociência launched its seal, “Reimagined Product”, to ease the identification of the product line with differential thoughts, specifically for Brazilian agriculture. According to the company, the goal of the seal is to channel all the investment toward research and development by the company.
“Our goal is not to be just a company formulating generic agricultural pesticides, but also a company with a line of differentiated formulations suggested by Brazilians,” explained Norival Bonamichi, president of Ourofino Agrociência. He also highlighted that in this way, it's possible to change the concept that generics have a global formula.
“The seal is already present in the packages of the solutions produced by the Ourofino factory and has easy recognition for Brazilian producers that want to re-imagine national agriculture. This is another initiative that seeks innovation, one of the pillars of the strategic position of the company, which elaborates products based on the needs and characteristics of the tropical scenario,” said Norival.
Another characteristic of the constant investment of Ourofino Agrociência in the sector is the usage of 3% of the liquid revenue for research, development and innovation over the elaboration of formulations, monitoring of regulatory issues, field tests and research of innovative and differentiated products.
“All the attention aimed at the national market is not in vain. Among other factors, the natural selectivity of pests and diseases experienced in crops generates resistance to existing products, bringing new problems to the farmer every cycle,” pointed out Luciano Galera, marketing, research and development director of Ourofino Agrociência.