Ourofino Agrociência is the Gold Sponsor of AgroPages's 2018 Latin America Focus magazine.
Ourofino Agrociência focuses its investments in Research, Development and Innovation to add solutions to the Brazilian producer
One of the great global challenges of agriculture is to produce food for a population that has grown rapidly in the last few decades. The planet now houses more than 7 billion people, but according to estimates by the United Nations Food and Agriculture Organization (FAO), this population is expected to reach 11 billion by 2050. Brazil is a major food producer and candidate for the main character in this segment. It has land, climate and vocation, which makes it possible to provide food for its population and to export more than 100 billion dollars annually. In just over 40 years, its planted area has increased by 86% and production has risen by 512%, which shows that the country will remain the largest food supplier on the planet and the activity in the field will be much more productive than currently.
president of Ourofino Agrociência
Director of Marketing, Research and Development at Ourofino Agrociência
However, we need more. In the field, it is necessary high efficiency and high productivity, seeking better prices and competitiveness in the market. "In order for Brazil to consolidate itself as the great protagonist of this sector, it is necessary that it reinvent itself, that is, rethink its way of doing agriculture to meet the challenges it faces today. We need to be attentive and open to new practices, technologies and work collaboratively for their development and that of the industry", says Marcos Fava Neves, a professor at FEA USP (Faculty of Economics, Business and Accounting at the University of São Paulo).
In fact, Brazil needs technologies in the field that respect its characteristics. Being a tropical country, it has a high incidence of sunlight and high annual volumes of precipitation, which allow the practice of agriculture with unique planting and cultivation technologies in the world. Moreover, the very natural selectivity of pests and diseases experienced in crops generates resistance to existing products, bringing new problems to the farmer every cycle. "The tropical climate of Brazil is totally different from the Northern Hemisphere and requires formulations designed for the reality of the local producer," says Norival Bonamichi, president of Ourofino Agrociência.
Solutions for Brazil
In this challenging and promising scenario, Ourofino Agrociência emerges, a Brazilian company with deep experience in agribusiness, whose purpose is to rethink national agriculture and contribute to the development of the sector and the country. Currently, the company offers 35 portfolio products, including herbicides, fungicides and insecticides, mainly for cotton, sugarcane, corn and soybean crops. In addition, it has a team of more than 337 professionals, mostly agricultural engineers, which allows close contact with customers and direct exchange of experiences.
Founded by one of the world's most modern agricultural pesticides factories, it has a robust structure to fulfill its purpose. "The goal is not only to be one more company of generic agricultural pesticides, but one that has a product line with different formulations and suggested by Brazilians, being the best in this area," says Norival Bonamichi.
In order to offer the market differentiated products, it is often necessary to resort to the outside world, since few are the players that work with the molecules. To ensure the quality of its products, the company has an office in Shanghai, China, where a team of highly qualified chemical engineers identifies the best suppliers and conducts constant inspections. "Our structure also ensures that the chosen suppliers for the projects are active and financially healthy to guarantee the post-registration supply," explains Joamyr Junior, Supply Director at Ourofino.
In Brazil, among the high incidence of sunlight, high temperatures, high humidity and high infestation of pests and diseases, there are unique characteristics when the topic is soil preparation. The direct planting system and the harvest of raw cane are the biggest examples, once the presence of straw on soil completely changes the dynamic of herbicide’s functioning, that need to transpose the straw to get into the soil.
Agronomic Experimentation Center
Another difference of Ourofino Agrociência is the space created for testing and product development: the Agronomic Research Center, certified by the Brazilian government through the Ministry of Agriculture, Livestock and Supply (MAPA). In this Experimental Farm, located in Guatapará (SP), all the solutions are tested and developed by a highly qualified team so that the products can later be released in the field. "There are several details that differentiate us, but one of them is that Ourofino is accredited and therefore can issue official reports, which brings us a lot of agility in the processes," explains Antonio Nucci, manager of Research and Development.
The structure of the Experimental Farm was developed to meet all the needs of the experimentation work of formulas and counts on laboratory for evaluation, office, room for manipulation and calibration of the spraying equipment, place for storage of commercial and experimental products and six houses of vegetation. In the states of Paraná and Goiás, the company also has stations dedicated to conducting field tests, seeking to simulate the different climatic conditions of the country.
Among the differentials of these research centers are the technical teams, with masters and doctors. They add to the benefits of gaining a greater level of control over all activities done to the quality of information. Today the structure allows to carry out more than 500 studies per year.
The partnerships, maintained to increase agribusiness, aggregate researchers from UNESP-Jaboticabal, UNESP-Botucatu, Esalq, Unicamp, IAC - Ribeirão Preto, MT Foundation, among others. "What we produce on the farm is a wealth of knowledge that multiplies results," says Luciano Galera, Director of Marketing, Research and Development.
One of the most modern factories in the world
Located in a chemical belt in Uberaba (MG), Ourofino Agrociência factory is built on an area of around 54 thousand m² and has a production capacity of more than 120 million liters per year. With modern equipment, the project was designed according to World Class Manufacturing standards and is composed of two independent factories, one for the production of herbicides and the other one for fungicides, insecticides, spreaders and mineral oil, which avoids cross contamination.
The production process is highly automated, focused on work safety and process quality. "Our factory also has a state-of-the-art laboratory where innovative formulations with better performance are developed, as well as state-of-the-art equipment that enables us to obtain commercial scale products with perfect similarity to those obtained and tested in the laboratory", explains Luciano Galera.
The project is also effective when the majority of the multinationals in the pesticide’s market validate the production of their products in the unit. With a high level of safety in the manufacture of products, the plant is certificated and has the highest international standards, such as in manufacturing practices (ISO 9001), environmental management (ISO 14001) and health and safety management (OHSAS 18001). In 2016, the company also received a certification that attests to the technical qualification of the laboratory staff for analysis, ISO 17025.
To facilitate the identification of the line of products that bring differentials designed for Brazilian agriculture, the company works with the label "Rethinked Product", which seals all investments in research and development. "This is how we can change the concept that generic products have a global formula. We want unique solutions, innovative and with better performance to attend the demands of Brazilian agriculture”, concludes Luciano Galera. Click to download new business magazine – 2018 Latin America Focus (Bilingual edition: English & Spanish)