AgroPages-UPL forecasts multiple launches for the coming years in Brazil, reveals marketing director-Agricultural news

UPL forecasts multiple launches for the coming years in Brazil, reveals marketing director

By Leonardo Gottems, reporter for AgroPages

The marketing director of UPL in Brazil, Rogério Rangel, revealed that the Indian company foresees “several launches” of products for the country in the next two to three years. “Really, UPL has been presenting global growth, and in Brazil, an above average market, and our expectation is that this will continue in the coming years,” revealed Rangel in an interview to Global Crop Protection.

“This is a result of the work that we are developing, with a lot of focus to attend to the necessities of farmers through our partners, distributors, dealerships and cooperatives. Our expectation for the coming years is to continue with this growth track because we have invested a lot in new solutions and products aiming to attend to the needs of farmers. This way, we are ensured safety that our growth will continue above the market average in the pesticide sector in Brazil,” projected Rangel, an undergraduate in agronomy by the Superior School of Agriculture School Luiz de Queiroz of the University of São Paulo.

According to him, UPL is still watchful of the market trends and follows the growth and interests of rural producers for biological products all over the world. “We have worked strongly in the development of solutions that attend to this market at the global level, focusing on specific solutions for each region, such as Brazil. We have achieved global development adapted to the local necessities of the major countries and work along with several institutions that develop biological solutions.”

A significant part of the novelties projected by UPL in Brazil are generic products (post-patent) and affirm that works are aligned with local government policies and attend perfectly or totally with all the requirements done for the registration of products. “We recognize that Brazil has a very advanced legislation over this issue and in order to follow this legislation, we work with a dedicated staff to obey the government's demands,” highlighted Rangel.

“Therefore, we have emerged among the companies that achieved new registrations in Brazil in the last years. In order to guarantee growth in this market, the new strategy with post-patent products has been to seek formulations with a combination of products and active ingredients already available, creating a unique product in the market. UPL has obtained success with this tactic, creating differentiated products to attend to the needs of the Brazilian producer. The insecticide, Sperto (Acetamiprid + Bifenthrin), which was launched last year with a mixture of active ingredients, is effective in the control of sucking plagues in five crops in Brazil,” concluded Rangel.