Fine Americas appoints Damian Eldred as director of sales and marketing for North America

Fine Americas, Inc., one of the world's leading suppliers of plant growth regulators (PGRs), announces that Damian Eldred has joined the company's management team as director of sales and marketing for North America.

Eldred brings 20-plus years of product, sales and supply chain management experience with Wilbur Ellis Company in the Pacific Northwest and Midwest, most recently as strategic lead for crop protection products. At Wilbur Ellis, he led national and regional sales strategy for multiple products and crops.

In his new role at Fine, Eldred will be responsible for overall sales and marketing efforts throughout the United States and Canada. His role will focus on increasing Fine's presence and continued growth in existing markets, expanding reach into new markets, and managing development and introduction of new products.

"We're excited to have Damian stepping into this important new role," says Greg Johnson, Fine president. "His background, experience and proven success will help Fine expand our reach and footprint throughout North America and support our overall goals of growing to serve more customers in additional markets."

"Fine Americas is recognized as a global leader in the important PGR category," says Eldred. "It's an exciting opportunity for me to join this team and lead their efforts to help more growers achieve better yields, higher quality and enhanced on-farm profits."

Eldred, who has a Bachelor of Arts degree in social sciences from Washington State University, will be based out of Fine's Walnut Creek, California, home office.