Jean-François Bonal joins Biobest as General Manager Biobest Canada and USA

“I’m excited to join Biobest, a global leader in sustainable crop management. I am also impressed with the commitment of the team in North-America and confident that I will contribute to the realization of our full potential,” says Jean-François. “The opportunity in sustainable horticulture in North America is tremendous. Biobest, both worldwide and in North-America has delivered impressive growth, through a combination of organic growth and acquisition. My first priority will be to consolidate our capability to reliably serve our growing customer-base through operational excellence. There are multiple growth drivers in North-America. We benefit from an ever greater emphasis on healthy food and sustainable production. We have a significant innovation pipeline which I will manage to deliver maximum market impact. We will also strengthen our position in parts of the USA and Canada where we have no or limited presence. We will continue to combine direct and distributor sales, a business model that is working well for the entire Biobest group.” 

 

Jean-Marc Vandoorne, CEO of Biobest Group comments: ”I am delighted to have Jean-François come on board. Biobest is developing globally at a rapid pace. Jean-François is the seasoned executive we were looking for to take our organization to the next level in the USA and Canada. I also want to thank all the members of the leadership team in North America and the members of our global sales management team that have collaborated so well and delivered a strong performance during a period with substantial changes. I look forward with great confidence to what we will achieve under Jean-François’ leadership. More and more growers will get to know us as their reliable and preferred partner on their path to better environmental and economic performance.”