AgroPages-SBM Company will take over of marketing and sales activities of Valagro’s gardening products in the European and the US markets-Agricultural news

Valagro and SBM Company, an international group dedicated to plant protection and Home & Garden care, have signed a partnership agreement. Thanks to this agreement SBM Company will take over of marketing and sales activities of Valagro’s gardening products in the European and the US markets, through its Home & Garden entity, SBM Life Science.

The deal, which goes into effect on October 1st, 2017, will allow SBM Life Science to commercialize a hundred references developed by Valagro, including notably NutriOne brand and range in Italy and Spain, MaxiCrop brand and range in the UK and Italy, and Max Greentherapy brand and range in Italy. Furthermore, the agreement provides for the launch, in 2019, of several gardening solutions developed by Valagro within other key markets in Europe and the US. Following this agreement, SBM will become the sole supplier of Valagro’s garden products.

Giuseppe Natale, CEO of Valagro Group: “The partnership with SBM combines the expertise of both companies in the plant nutrition market, allowing Valagro to benefit from SBM’s deep knowledge of and reach in the gardening market, letting SBM capitalize further on Valagro's innovation and continuous leadership in bringing high quality products to market, especially, in the field of biostimulants. This is in line with our common objective: to best meet our customers’ needs through increasingly innovative and effective products”.

Jean-Paul Simmler, CEO of SBM Company: “Valagro is a key partner for SBM’s long-term growth: confronted with regulatory changes on the market, as well as consumer trends, plant nutrition products are a real future solution for our customers. In line with this, for future years the partnership with Valagro will allow SBM to access its unique innovation bolstering our range of fertilizers and improving our offer thanks to gardening products which are tried and tested, and well recognized”.