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AMVAC rebrands crop protection products it acquired from MANA
Aug. 31, 2017
American Vanguard Corporation (AMVAC)
United StatesFollow
United StatesAs part of the AMVAC strategic growth plan, the company has added several new products to the U.S. Crop portfolio in 2017, most notably recent acquisitions: Abba (abamectin) insecticide/miticide; EQUUS (chlorothalonil) fungicide; and ParaZone (paraquat) herbicide.
AMVAC has made great progress in integrating these brands on all fronts, including sourcing, registrations, marketing, sales, and customer communications. AMVAC now owns these trademarks and has rebranded the products.
The company said that they have enjoyed sales from all three brands and will soon transition their packaging and labeling to the AMVAC brands and add the products to the AMVAC website. New logos and branding have been created for three other new products:
*INDEX insecticide - new liquid at plant OP insecticide that has provide excellent corn rootworm control in trials. Registered by EPA and in the process of launching, with first sales expected in 2018.
*IMPACTZ herbicide - EPA registration pending, full launch in 2018 on corn: A value-added brand of topramazone and atrazine.
*ACROPOLIS fungicide - registered and launched in 2017 for use on soybeans.
Source: AMVAC Chemical news release
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