Mahindra Agri launches Tromph insecticide

Mahindra Agri Solutions Limited (MASL), a wholly-owned subsidiary of Mahindra, today announced the launch of ‘Tromph’, an advanced insecticide, as part of its vision to build innovative crop care solutions for the farmer community.

Tromph will be marketed and sold in India by MASL and was introduced in Haryana for the first time today. Other launches are planned for the future in other important markets in the West and South of India.

The launch ceremony in Karnal was attended by more than 200 farmers, Agricultural University and R&D scientists and foreign delegates from Japan who shared their experiences about the new insecticide and advances in the Agro-chemical sector.


The insecticide has been developed to kill the insect pests that infect various crops such as rice, cotton, chillies, vegetables and fruits like mangoes. Tromph is also very effective against those pests which have grown resistant to other generic insecticides available in the market.

Mr. Ashok Sharma, President – Agriculture Sector and MD & CEO – MASL said, “We, at Mahindra Agri, have a vision of Delivering FarmTech Prosperity and have been working towards providing a full range of solution to the farmers, including high quality hybrid seeds, advanced agrichemical solutions, micro irrigation and agri advisory through our Samriddhi centres."

In line with this vision, we are committed to introduce world-class products for pests, diseases and nutrient management for most of the important crops that are grown in India. We believe that in today’s age of Farming 3.0, such innovative products and solutions are essential to steer farmers towards higher productivity levels which will eventually lead to better incomes and rural prosperity."