PGG Wrightson Seeds acquires Superior Seed Company

PGG Wrightson Seeds (PGWS) today announced the purchase of Superior Seed Company at Deniliquin in the Riverina Region of NSW. The parties have agreed terms, and expect Superior Seed Co to transition to PGWS ownership by the end of August 2017.

Superior Seed Co is a local seed production, cleaning and wholesale marketing business. The company was established in 2002 by Ian Lea, and is the largest provider of proprietary cereal and pulse seeds to the district’s broadacre farming industry. In addition to its seed production and marketing activities the business also custom cleans and grades cereals and pulses for local farmers and warehouses up to 3000 MT of seed.

Australian manager of PGG Wrightson Seeds, John Stewart said “we are pleased to have the opportunity to invest in a respected local provider of high quality planting seed. At PGG Wrightson Seeds, we are committed to improving farmer productivity through high performance planting seeds. We feel that Superior Seed Co’s business culture aligns well with these values.”

Superior Seed Co’s General Manager Ian Lea said “PGG Wrightson Seeds with its much broader range of crop and pasture seed products, backed by plant breeding capability, will open up new opportunities for Superior Seed Co’s suppliers and customers. We’re pleased to be handing the business over to such a well-resourced and respected company.”

The Superior Seed Co business will trade under PGG Wrightson Seed’s very successful seed distribution business AusWest Seeds. AusWest Seeds holds licences to produce and market a full range of cereal varieties from both Australian and International cereal breeding companies, as well as a full range of pasture seed.

AusWest Seeds has been providing crop and pasture seeds for 60 years and is pleased to now be able to better service the grain and grazing industries in southern NSW and northern Victoria. Committed to keeping jobs in the local area, Peter Johnson, the manager at AusWest Seeds, commented that "the seed cleaning facilities and capable staff located on Barham Road near Deniliquin, coupled with access to a number of local professional seed producers gave AusWest Seeds the capability to bring improved plant genetics to this highly productive cropping region."

The Deniliquin location will also allow AusWest Seeds to better service the pasture seed market with annual and perennial grasses, legumes and forage crops such as oats, sorghum, millet and brassicas.

Superior Seed Company is expected to transition to AusWest Seeds from 1st September 2017.