Simplot and Spensa Technologies enter into multiyear partnership

J.R. Simplot Co., a diversified agribusiness announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in the Purdue Research Park of West Lafayette, to build the Simplot Advisor Platform.

Spensa's precision agriculture technologies will power the Simplot Advisor Platform, which will be a component of Simplot's SmartFarm. The platform will collect and analyze digital data for zone management, scouting, trapping and imagery while providing Simplot a way to enhance the portfolio of SmartFarm Precision Ag Services through the use of digital data as a tool to improve agronomic decision making.

From planting to harvest, Simplot SmartFarm provides insights, products and services intended to maximize farming operations. The real-time advanced technologies of Simplot's SmartFarm, especially with the introduction of the new Simplot Advisor Platform, provide unique data that allows advisers to make fine-tuned adjustments with the goals of increasing yield and quality, improving profitability, and remaining environmentally responsible.