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Tradecorp launches infographic: The insights gained from an extensive study done on the online communication practices of the nutrition and plant protection sector
Mar. 6, 2017
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Spain
The conclusions obtained in this study allow a thorough understanding of the online environment in the field of nutrition and crop protection, as it analyzes the different websites, applications, and social media of the main companies in the sector.
The insights gained in this study are divided into several categories:
● Most relevant communication statistics in the sector
● Most used communication topics
● Effective online communication practices
Online communication, a tool on the rise in agribusiness
According to the insights from the study, 12% of the companies in the sector are present in more than 15 markets with at least one digital asset. Further, 33% are active on Facebook, 40% on Twitter, 50% on Youtube, and 64% on LinkedIn. Interestingly, while four of the companies own more than 50 channels, 38% do not generate online information regularly.
“Apart from those four companies, the agronomical market is still in its early stages of digital communication,” said Fernando Arce, Market Strategy Manager at Tradecorp, “however, considering the growth experienced in recent years and everything that the online world can contribute to agribusiness, there is no doubt that we will continue to see a real revolution in the use of digital tools in our sector.”
Innovation and development, the great online goal of the sector
The study reveals that the most relevant online communication topics employed by these 40 agricultural companies include crops, development, innovation, R&D, fertilizers, bio-stimulants, and nutrition.
In line with these results, Fernando Arce comments that “this focus on R&D is also one of Tradecorp’s main values. In order to achieve what is necessary in terms of innovation in local markets, Tradecorp offers a highly technical team working in the fields.”
Effective digital practices in online communication
In the search for a deeper and more personal relationship between the company and the client, the companies in the sector take advantage of several highlighted online practices that keep the customer well-informed and in close contact. These include the use of virtual communities, training and education, social media, blogs, apps, differential media (podcasts, video, etc.), and sustainability programs.
Tradecorp’s digital assets for a personalized service
With a corporate website in both English and Spanish, as well as local websites available in 11 languages, Tradecorp is active on both a local and global level. Further, Tradecorp has locally adapted apps for Android and iOS, and social media channels that are actively updated.
“In the same way that Tradecorp has grown exponentially in just a few short years, this study will help us to grow as well in the digital sphere,” said Arce. “However, I truly believe that Tradecorp will create its own path and have an online personality of its own.”
Source: Tradecorp
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