AgroFresh joins agtech accelerator Terra

AgroFresh Solutions, Inc. recently announced that it had joined Terra as a corporate member. Terra is a unique program with the goal of bringing together the food and agriculture industry's most disruptive startups and progressive corporations to work hand-in-hand to fuel cross-industry innovation and transformation.

Jordi Ferre, Chief Executive Officer of AgroFresh, said, "I am delighted AgroFresh will be participating in this exciting new accelerator for the agriculture industry. Terra provides us with an opportunity to collaborate with disruptive agricultural startups on real-life product testing and go-to-market solutions, which we believe will enhance our development of new technologies in our existing and adjacent markets."

Terra is the creation of Rabobank's Food & Agribusiness Research and Advisory (FAR) group and RocketSpace. Terra was designed to address a powerful industry shift - the emerging growth of food & agriculture startups - while simultaneously leaving behind the traditional accelerator model and enabling open innovation between corporations and startups.

Terra provides early-stage companies access to state-of-the-art facilities and office space, experienced startup management, and scientific and technical expertise and support. Its unique model also connects startups with corporate partners in a dedicated product validation program. AgroFresh joins other leading companies from the global food and agricultural sector in the inaugural cohort of corporate partners.

Ferre continued, "Membership in Terra provides AgroFresh with another prospective growth avenue through active involvement in the selection of startups, product validation and evaluation of new investment opportunities. With applications from over 500 start-ups, we believe Terra is already off to a terrific start."