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Biobest NV acquires Real IPM Kenya Ltd.
Jan. 30, 2017
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Belgium“We started Real IPM Kenya about 15 years ago”, say Henry Wainwright and Louise Labuschagne, the company’s co-founders, owners and directors. “We passionately wanted to bring affordable and effective biological solutions to African farmers. Thanks to a strong and committed team, a broad product portfolio with several beneficials and unique biopesticides, and a diverse and loyal customer-base in Kenya, Ethiopia, Tanzania, South-Africa and beyond, we can be proud of our success. Opportunities for further growth abound, but for us the time has come to start preparing for a phase in life during which we can dedicate more time to our family. We were looking for a corporate partner that would be sensitive to our personal and corporate values, and that we can trust to further build on the strong foundations that we have laid. We are very confident that Biobest is the right partner for us.”
Henry Wainwright adds: "I will continue on as General Manager of Real IPM Kenya for the next two years to ensure continuity and a seamless transition. I am sure this transaction creates opportunities for my team to further realize its potential as well as for Biobest to successfully contribute to sustainable farming in Africa. Our existing and future customers and distributors will benefit from the synergies represented in this alliance."
Jean-Marc Vandoorne, CEO of Biobest, comments: "Our goal is to serve the needs of growers on a worldwide basis in our strategic crops. East and Southern Africa is a hotspot for floriculture and horticulture, but also for citrus and other open field crops. With Real IPM Kenya we immediately play in the premier league in this part of the world. We very much respect the position the company has built and are therefore grateful that Henry is prepared to continue to take the helm. We are confident that we can help develop Real IPM’s product offering based on our own product portfolio and R&D pipeline. Together we can bring even more complete and more effective solutions, in line with the needs of the African farmer."
Jean-Marc continues highlighting other strategic advantages: “It is a major competitive advantage to have a strong production infrastructure in East Africa. Local customers enjoy good quality and competitive prices in view of the excellent production conditions for biocontrol agents in this region. That explains why it is really difficult to be strong in the local market without local production. Finally, the product portfolio of Real IPM Kenya, and its partner company Real IPM UK, is also complementary to ours in other markets. That creates additional growth opportunities for the operations in Kenya and for our programs around the globe.”
Antony Pearce, General Manager of Real IPM UK, a partner company of Real IPM Kenya, created in 2015 with a mission to pursue the registration of certain Real IPM Kenya products in the European Union and the UK, is also pleased with the transaction. “We have secured funding for the registration of Real IPM Kenya’s Metarhizium products. We’ll continue to execute on our plan to take these forward on a fast-track path to registration. The relationship with Biobest is an added value for us. Biobest has strong channels to market in several regions and crops in which I see great potential for our products, hence this transaction is also a positive development in connection with Real IPM UK’s go to market strategy.”
Source: Biobest New Release
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