Bejo promotes the organic food chain, RIGHT from the START, at Biofach 2017

Every year in February the international organic sector is gathering at the BioFach trade fair, world’s largest organic fair. Also in 2017 Bejo will participate at the Nordrhein-Westfalen stand at Hall 7-255 from 15th to 18th February 2017.


ORGANIC - RIGHT from the START
Sustainable cultivation with a high yield, exceptional product quality and – ultimately – healthy and tasty food; it all starts with the best seeds of the best varieties. Right from the start. For more than 100 years, Bejo’s core business has been vegetable seeds. In the 1960s, Bejo was one of the pioneers in modern crop breeding. In the 1990s, Bejo was among the first breeders to take the step to make organic an integral part of her business. The result is a wonderful cross-fertilization. On the one hand, organic production brings on inspiration and new ideas for conventional production. On the other hand, Bejo bases her organic business on the knowledge, experience and infrastructure that she has built in the last century. Bejo has access to a broad genetic base and to the latest technologies for natural breeding. She uses these for the development of varieties with a high yield and an improved resilience, for the production of high-quality seeds and for other innovations.

Improved availability of the organic assortment in 2017
The organic assortment continuous to grow. In 2016 Bejo introduced eight organic varieties to the market. Currently, the organic program offers more than 150 varieties distributed over 40 crops. Bejo’s organic assortment now offers a wider choice of varieties for different seasons and purposes. At Biofach 2017 Bejo will introduce white cabbage Passat and celery variety Conga. Ofcourse the highly resistant yellow onion Hylander will be presented at the stand and the known celeriac varieties Balena and Rowena are available again the coming season. By continuously improving her organic assortment Bejo feels confident that more and more organic farmers will use organic seed, right from the start.

Bejo presentation: The organic market is growing faster than ever
The organic market offers a lot of opportunities, as 2016 promises to become another year of record growth of the European organic food market. The EU organic food market has reached a level of €26 billion. This now represents 5,7% of the total agricultural area in Europe. According to the latest figures of the organic market working group, the total turnover of organic food and beverages in Germany grew in 2015 by 11.1% to €8.62 billion. At the same time the Danish organic market has grown by 17,8 % in the first six months of 2016 and the organic share is 9,9% of the total food sales in the Danish retail sector. That makes Denmark the most well-developed organic market worldwide. This market analysis and trend report will focus on the EU organic food market in general and on the latest developments in the organic fresh fruit and vegetable market in particular. Triggered by the steady growth of the organic market more multinational newcomers are shifting their production programs to include more organic products. This increased focus on the organic market of the big industries recently proves that the world food market is at the brink of a paradigm shift. Sustainable and organic agriculture are the new standards in a future that is not far away. The Bejo presentation shows you why now is the time to enter the organic market, if you have not already done so. It will give the conventional farmers valuable insight what it entails to enter the organic market and how to become organic, right from the start!