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Roullier Group launched mascot Debby and its WeChat expressions for Vitas Brand in China
Sep. 30, 2016
TIMAC Agro
FranceFollow
FranceOn Sep. 20th 2016, Vitas mascot Debby made his first public appearance, as well as his WeChat expressions. Debby has a pair of big and charming eyes, fat body, and contains full of multiple nutrient elements needed by plant growth in his lovely beer belly, just likes the positive energy provided to crop growth by Vitas products.
The changeable Debby is very cool. He tries to act the eldest brother by wearing a pair of sunglasses or waves its hand saying “Hi” to fans sometimes, which made him looking so cute. Debby inherits the Vitas’ spirit of proximity to customer and be happy. He not only represents the image of Vitas’ high end products, but also stands for the Vitas team working in the field every day and providing technical support and help to Chinese farmers. The loveliness and piquant Debby expressions will create a more light-hearted and harmonious atmosphere of communication and cooperation between Vitas team, dealers, retail stores and farmers.
The pioneering work that Vitas created the mascot Debby is derived from enterprise culture of Roullier Group pursuing innovation, proximity with customer and being happy.
“Roullier Group is keeping making innovation on no matter product or services. The reason we design mascot Debby is hope to deliver high quality products and services of Vitas to Chinese farmers.” Said excitedly by Mr. Pierre the director of Roullier Group in China area. “If Chinese farmers have any trouble or problem, please remember to ask Debby for help.”
About Roullier Group
In 1959, Mr. Daniel Roullier created the first company of Roullier Group in the west coast Saint Malo. Roullier Group concentrate on the plant, animal and human nutrition industry and develop well in 14 industrial fields. Roullier Group have an annual sales volume about 3.1 billion Euro, built office in 46 countries. The product of Roullier Group are sold to 111 countries and areas and own more than 8000 employees globally.
Roullier Group went in China in 2014 and now there are offices in Beijing and Guangzhou. We have more than 100 employees now. Vitas focus on the plant nutrition business providing products such as particle fertilizer, water dissolved fertilizer, soil conditioner, biostimulant and so on.
Source: C.F.P.R. Groupe Roullier (TIMAC)
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