Proagrica licenses Iteris climatology and soil data for global agriculture analytics platform

Iteris, Inc. has signed a subscription-based licensing deal with Proagrica, part of Reed Business Information (RBI) and RELX group, to integrate Iteris’ ClearAg weather, climatology, and soil data into the Proagrica data and analytics platform for growers and agribusinesses worldwide.

The Proagrica analytics platform for agribusiness that will integrate ClearAg data will enable the automated integration of farm-collected data from farming equipment; in-field sensors; and crop input transactions, including seeds, crop care, and fertilizers, as well as irrigation. By combining the information from Iteris that affects plant growth and health with this type of data and analytics from Proagrica, customers will have the insights they need to make critical decisions such as what to plant where, when to harvest and store crops, and how to optimally market their production.

“We help make agriculture more sustainable and productive with big data, predictive analytics, and machine learning,” said Tom Blair, SVP of Agriculture and Weather Analytics at Iteris. “By choosing to integrate Iteris ClearAg weather, climatology, and soil data into their analytics platform, Proagrica will be able to provide more accurate, comprehensive, and timely agricultural insights that inform the decisions of growers and agribusinesses working hard to make the best use of arable land around the globe.”

Within the business intelligence platform from Proagrica, the newly integrated big data feed from Iteris will be managed using technology designed to deliver real-time agriculture insights from massive datasets anywhere in the world.

“The goal of our neutral intelligence platform is to empower growers and agribusinesses with critical insights derived from field-level and supply chain data, creating value for all participants in the supply chain,” said Graeme McCracken, Chief Operating Officer at Proagrica. “Plugging in this vast, proprietary set of weather, climatology, and soil data from Iteris will make those insights more precise, accurate, and contextually relevant for our customers.”

ClearAg is a leading digital agriculture platform that delivers weather, water, soil, and crop health advisory services to growers, researchers, and other agribusinesses who need accurate, location-based information available on a worldwide basis.