Syngenta honored as ANA Genius Awards Finalist for analytics innovation

Syngenta has been selected as a ANA Genius Awards finalist in the category of Analytics Innovation for its creative and dynamic approach to solve complex problems and overcome obstacles. Syngenta has been named a finalist among the world’s top brands, including Adobe, Dell, IBM and The Clorox Company. The ANA Genius Awards recognizes the best, most innovative and most impactful work in marketing analytics.

Syngenta has made, and continues to make, its impact through the use of analytics in agriculture, which has changed the way the company approaches R&D and has enabled Syngenta to become predictive for its customers.

“Great marketing challenges start with understanding and meeting the needs of a customer,” said Joseph Byrum, Ph.D., MBA, PMP and senior R&D Strategic Marketing Executive, Syngenta. “In our case, that customer is a soybean grower and the need is local insight that improves decision-making and, ultimately, crop yield in specific fields.”

“Through analysis of our data, we have become predictive for our customers,” said David Elser, Head of Sales, Seeds, Syngenta. “Now more than ever, we are positioned to become prescriptive—to provide a prescription for growers based on location and situation, and to make the best possible product recommendations per field for optimal use.”

“Our analytics approach has led to significant cost savings in R&D and inventory,” said Chuck Lee, Head of Product Marketing, North America, Syngenta. “It is changing the way we do R&D, as well as the way we are introducing, marketing and selling products, all while fostering deeper customer relationships.”