Aug. 18, 2016
Lier CropScience launched its Youmei series at a field workshop held in Honghu City, Hubei Province, on August 7. The released product series included Youmeiyan and Youmeisui, and marked the start of the company's fungicide business with strong product releases.
The research and development of the Youmei series dates back to 2010. Key technologies were developed through research and applied to the Youmei series, which could effectively control the three major diseases of paddy such as banded sclerotial blight, rice blast and false smut. The control effect had proven results, was stable and could enable early emergence of ear-heads in paddy. It also protected the crops and increased the yield.
The random sampling and statistics from the field workshop showed that the experimental rice field covered by the Youmei series had a lower incidence of neck blast and showed higher output than those managed by unassisted farmers.
Qiu Feng, the general manager of Lier CropScience, said “The research expenditure of Lier CropScience each year accounted from 10% to 15% of sales; we are the only Chinese pesticide enterprise that has more research personnel than business personnel.” For a long time, Lier CropScience has been committed to its role as an innovative pesticide manufacturer driven by technology, which has been the basis for all business decisions at the company over the last two years.
Youmei is the second brand to be released after Xianniu. Based on the foundation laid by Xianniu, Lier CropScience will continue its brand development in future and will be prepared to launch an innovative product every one or two years. The company expects to create value for its clients through the establishment of its brand image.
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