FMC names FLM+ agency of record for Agricultural Solutions U.S. business

FLM+ recently announced it has been named agency of record by FMC Corporation for the company's Agricultural Solutions U.S. business. The assignment includes all integrated strategic marketing communications including branding, advertising, public relations, digital, social media, experiential marketing and sales activation for all crops.

"We are excited to consolidate our business with the talented team at FLM+," says Aaron Locker, director of marketing at FMC. "This decision is a testament to their sound strategic, creative and insightful integrated approach. We believe they are positioned well for the future needs of our growing business and are passionate about what we do. FLM+ has worked with FMC over the past three years including work for our tree, fruit and vine business, biological category launch and all of our products that fit into our in-furrow strategy."

FMC's portfolio of products includes herbicides, insecticides, fungicides, miticides, harvest aids and seed treatments including their growing line of biological products. Representative crops include corn, soybeans, wheat, tree fruit, vegetables, vines, potatoes, cotton, small grains and alfalfa. FMC awarded agency of record to FLM+ after an in-depth review process that concluded with in-person presentations delivered by a selected group of finalist agencies.

The team at FLM+ will also coordinate the promotion of key customer events, as well as special offers and financing promotions. The agency will also support and integrate FMC partner relationships including exhibits, database and sales support suppliers for seamless integration to marketing communications plans. The engagement team at FLM+ will plan, buy and maintain stewardship of FMC U.S. crop media. The integrated team at FLM+ includes professionals from the company's Minneapolis, Columbus, Ohio, and Washington, D.C., offices.

"All of us here at FLM+ are truly honored and enthusiastic about the FMC business," says Rob McClelland, FLM+ president and CEO. "With their recent acquisitions and growing portfolio and pipeline of new products, FMC is positioned to be one of the top players in crop protection in the USA. We look forward to doing our part to help FMC succeed in their mission."