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Former Monsanto executive in Brazil joins Farmers Edge
Mar. 16, 2016
Farmers Edge
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CanadaFarmers Edge™, a global leader in precision agriculture and independent data management solutions, recently announced it is expanding its operations in Brazil by establishing a regional headquarters in Campinas, São Paulo and appointing Lucas Trindade as General Manager of Brazilian Operations. Formerly an executive within Monsanto’s technology development in Brazil, Trindade will leverage his extensive background to scale the national Farmers Edge presence to ten times its current size by the end of 2016, ensuring that Brazilian growers have both the precision technology and agronomic support they need to maximize crop productivity.
As the world’s second largest agriculture market, Brazil leads in soybean, corn, sugarcane and cotton production. With its favorable topographical and climate conditions, Brazil's agriculture industry is one of the most rapidly expanding markets in the world. By widely deploying its field-centric precision technology throughout the country’s diverse growing regions, ranging from São Paulo to Mato Grosso and Rio Grande do Sul, Farmers Edge is empowering Brazilian growers to continually and sustainably improve yields. This announcement comes as Brazil’s agriculture markets reach new growth records, with the 2016 soybean market expected to hit 100 million tons.
“In just two years, Farmers Edge has made a significant impact for growers throughout Brazil,” said Lucas Trindade, General Manager, Brazil at Farmers Edge. “The team already has a strong track record of delivering exceptional service to farms, and we will continue to accelerate progress for growers while expanding our customer base in Brazil.”
With nearly 140,000 acres under management in Brazil, Farmers Edge is enabling more productive and sustainable farming in the Bahia and Mato Grasso states. Working with strategic partners like Mitsui, Farmers Edge is bringing its Variable Rate Technology and Precision Solutions to some of the largest farms within Brazil’s most fertile growing regions. Ultimately, this expansion will introduce precision agriculture to the data-sparse environments that have traditionally lacked the information needed to make agriculture more sustainable, reliable, and profitable.
“As we continue to expand globally, Brazil represents another market that is in need of precision tools to enhance sustainable agriculture,” said Wade Barnes, President and CEO of Farmers Edge. “Our success in highly disparate regions, ranging from Brazil to Eastern Europe and the Midwestern United States, demonstrates that growers worldwide all need the same robust, accurate, and adaptive data technologies, and Farmers Edge is dedicated to meeting this global demand.”
Source: Farmers Edge
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