Multinationals sequentially introduced anti-fake technologies to tackle counterfeit crop protection products

In the last two years, multinationals sequentially introduced different type of anti-fake technologies to tackle counterfeit crop protection products. These technologies include : BASF’s Supply Chain Track and Trace (SCTT), Innovative Product Label Technology and DAF (anti-counterfeiting device) system; DuPont’s new generation Izon® holographic label; Bayer CropScience’s mobile APP to identify the authenticity of products.

BASF:Supply Chain Track and Trace (SCTT)

In February 2016, BASF launched a new traceability technology for its crop protection products filling lines: Supply Chain Track and Trace (SCTT). The innovation will enable BASF to show and document the route its products take from the filling stage until they reach farmers. With SCTT, BASF aims to create further transparency in the supply chain and to fight product counterfeiting. The first production lines to implement the new technology are at the BASF’s sites in Tarragona, Spain, and in Genay and Gravelines, both located in France.
 
BASF: Innovative Product Label Technology

In April 2015, BASF introduced an innovative product label in China that features an identification system. This technology will ensure that farmers in China can buy genuine BASF crop protection products.

The new technology, which has been developed by experts from BASF and a local labeling company in China, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight. In addition, the BASF know-how Verbund has created a special BASF color pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

BASF: DAF (anti-counterfeiting device) System

In Brazil, BASF invested in a tailor-made device that helps its customers to check the authenticity of their purchase. The so-called DAF (anti-counterfeiting device) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected.

DuPont : Izon® Holographic Label

In November 2015, DuPont Crop Protection introduced the new generation of the label DuPont™ Izon®, which is applied to the top brand agrochemicals in Brazil. The new label DuPont™ Izon® passed through changes as the including of the new identity of the company and holographic circles with different authenticity, according to the product number. There is a 2D reading code (on hard packages) or alphanumeric (on flexible packages).

Bayer CropScience: Mobile APP

In October 2015, Bayer CropScience launched a new mobile APP in China, called “Bayer validation”, which will help users check the authenticity of their products through scanning the two-dimension code of pesticide package.