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Adama appoints VP of Marketing and Product Strategyqrcode

Feb. 23, 2016

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Feb. 23, 2016

Adama appoints VP of Marketing and Product Strategy

Adama Agricultural Solutions Ltd. recently announced that Walter Costa has joined the company's management team as Vice President, Marketing and Product Strategy.

In this newly created position, Walter will head Adama's marketing and product strategy activities, aligning these two functions under a single unified leadership. This combined function will serve as the company's commercial focal point, generating an integrated, coordinated global approach by ensuring tight alignment between the company's commercial and operational activities.

Shaul Friedland, Adama's Co-Chief Commercial Officer, commented: "We are pleased to welcome Walter to Adama. In creating a new leadership position that encompasses both marketing and product strategy, we aim to fostera strategic and integrated approach to the continual evolution and increasing differentiation of our offering to farmers worldwide. We are confident that Walter's hands-on experience in developing growth strategies, as well as in leading and building differentiated product pipelines, will make a substantial contribution to the company."

Prior to joining Adama, Walter held positions of increasing responsibility for the last sixteen years with FMC Agricultural Solutions.In his most recent role, heled the company's Brazil business, FMC's largest commercial activity worldwide. He holds an Executive MBA from the Wharton Business School and a Master of Science in Agriculture from the University of Sao Paulo.

Source: ADAMA

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