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Ivan Van Dessel Selected by AgroFresh to Support its RipeLockTM Fruit Quality Management Business
Feb. 11, 2016
AgroFresh
United StatesFollow
United States“We are thrilled to have Ivan join our team,” said Andre Vink, RipeLock platform leader for AgroFresh. “Having someone with Ivan’s experience in the banana industry on staff is further evidence of our ongoing commitment to bring added value for all key players within the banana market.”
The RipeLock Quality System offers extra flexibility and consistency for brand owners, wholesalers, ripeners, retailers and consumers. Whether during storage or transportation, on the retail display or on the kitchen counter, bananas handled with the RipeLock Quality System retain their bright-yellow color, fresh taste and appealing look longer than traditionally handled bananas.
A combination of a precisely engineered RipeLock Modified Atmosphere Packaging (MAP) Bag with a special 1-MCP formulation from AgroFresh, known for its highly effective SmartFresh℠ technology makes the RipeLock Quality System revolutionary and unique within current banana practices.
The RipeLock Quality System, which is already registered for use in the United Kingdom, Belgium, the Netherlands, United States and Canada, has recently received registration in France and Italy and is still expanding to other markets; Germany and Austria will follow in Q1 2016.
“I am truly excited to be working with a group of people who are so motivated to help their customers achieve success,” said Van Dessel. “RipeLock is an excellent product and I will be proud to represent the company as we help customers use this technology to help increase flexibility up and down the value chain.”
Van Dessel, who has a background of business anagement/marketing had been with Heinz Foodservice Belgium, serving as activity manager and new product development manager. Prior to that, he worked at Chiquita Company where he fulfilled various positions within the areas of Quality and Innovation.
In addition to developing close customer relationships, Van Dessel will be managing numerous trials that will be used to demonstrate the value of the RipeLock Quality System to retailers and consumers.
Source: AgroFresh
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