Beck Ag acquires agriculture assets of Adayana Agribusiness Group

Beck Ag, a leader of experience-sharing and market influence in the Ag industry, announces the acquisition of agriculture assets of Adayana Agribusiness Group, to expand the company's solution portfolio and diversify its customer base.

Founded in 1979, Adayana ABG is a highly respected institution in the global agriculture industry, with a focus on strategy and management consulting, and learning solutions delivery.

Adayana ABG COO J.T. Metzger: "We are excited to join the company with some of the strongest relationships with Ag Professionals in the industry. We see great opportunities for the combined company to add value for our clients."

The purchase strengthens Beck Ag's ability to strategically support clients. It diversifies the customer base and broadens capabilities as the company helps clients achieve measurable results by changing behaviors in the marketplace and ultimately accelerating the buying cycle.

For nearly 20 years, Beck Ag has built the industry's leading experience-sharing and market influence organization. Over the past three years, the company has made significant investments in:

*Market Instruction - Facilitated experiential learning solutions

*Market Intelligence - Through Ag IQ Customer Data solutions

*AgInsight - Market Research solutions

Beck Ag President and CEO, Stephanie Liska: "This acquisition enhances our ability to bring more comprehensive solutions to our clients, to measurably impact their business results."

The purchase adds depth in strategic consulting and learning management solutions, as well as bringing dozens of seasoned professionals to Beck Ag's already strong bench of Ag experts.

Adayana Agribusiness Group brings expertise in:

*Strategy and Management Consulting - Helping Ag businesses define, clarify and implement through measurable objectives, building relationships with customers, channel partners, employees and stakeholders.

*Learning Solutions and Delivery - Helping organizations learn through customized programs that blend instructor- ed training, e-learning and mobile learning. This acquisition significantly raises the bar for Beck Ag in this area, bringing people with decades of experience in this space.

Beck Ag Founder, John Finegan: "The additional capabilities brought by the acquisition give us more depth in meeting the dynamic needs of the industry globally. Our combined clients include leading companies and trade organizations in the equipment, crop protection, fertilizer, seed, finance, animal health, Ag tech/precision technologies and energy sectors of agribusiness.

"We're excited to make an even bigger difference in the future of agriculture."

About Beck Ag

Beck Ag has an exceptionally knowledgeable and dedicated team of experts who have been working throughout the industry since 1997, working with Fortune 500 companies, private firms and independent local businesses. The company develops and executes facilitated experience-exchange strategies that change behavior in the market, resulting in a measurable impact that generates an improved return of both clients' investment and their time.