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Biolchim S.p.A.: Active player in Asia Pacific Bio-stimulants market
Jan. 11, 2016
Biolchim S.p.A.
ItalyFollow
ItalyEditor's Note:
Biolchim S.p.A was founded in Italy in 1972 to offer a complete portfolio of Bio-stimulants over 50 countries all over the world. The company has been working in Asia Pacific market over 6 years. Marco Civitareale, Group Product Manager of Biolchim S.p.A recently took an interview with AgroPages, having shared with us their professional view points on the global and Asia Pacific Bio-stimulants market.
Q1. Could you please introduce Biolchim S.p.A. to our readers briefly?
Biolchim S.p.A. is a leading company in the production and commercialization of Bio-stimulants, whose function is to stimulate natural processes, to enhance nutrient uptake, nutrient efficiency, tolerance to abiotic stress, and crop quality in full respect of sustainable agriculture values and practices. Thanks to the experience acquired in 40 years of activity, the strong relationship with the greatest worldwide producers of raw materials, and the collaboration with important universities and research centers, Biolchim offer a complete portfolio of Bio-stimulants that maximize the performance of any crop, anywhere in the world.
Q2. What about company’s sale performance in each target markets?
The most performing and sales increasing areas of our company are China, USA and Latin America.
Q3. Are there any differences between Asia Pacific and other regional market?
All markets have their own "personality". And for this reason, there is no "recipe" or standard approach. We in Biolchim, follow an in-depth-analysis approach, when we enter in a new country. We analyze local needs, traditional practices and "cultural" characteristics. This is why we are ready as a group to adopt to the local specifications, and not vice versa'; we are not forcing any market to adapt to our reality.
Q4. What are opportunities and challenges in Asia Pacific special fertilizer market?
Prevalence of small packaging size and difficulties related to technologies adoption such as fertigation systems. Also, most of grower just has very small size of agricultural property and huge competition from local companies. Opportunities as market dimension.
Q5. When you started fertilizer business in Asia Pacific region?
In 2009, we started fertilizer business in Asia Pacific region via distributors and from 2015 directly through our subsidiary.
Q6. What your strategies to expand your business in Asia Pacific region?
We manage the business through a Subsidiary in China and establish long term partnerships with distributors or importers in other Asia Countries. Based on our company philosophy, we have also the patience not to force our new technologies, but rather to prove the quality and performance of our products, with numerous local demonstration trials.
Q7. How to support your strategic partners to promotes the products in Asia Pacific market?
Our general approach is not to offer products but solutions to problems. Our support is mainly addressed to solve problems in the professional agriculture, provide constant technical and marketing support to our partners.
Q8. What kinds of products have lunched in Asia Pacific market? Why?
Mainly focus on Bio-stimulants and WSF. Because Bio-stimulants are our core business and WSF required from the market as a first step of market penetration.
Q9. In China, most of companies have registered bio-stimulants products as organic water soluble fertilizer, but as we known bio-stimulants products should not be category into fertilizer or pesticides, can you provide clear definition about bio-stimulants?
Trying to give an exact definition of what a Bio-stimulant is, probably could be misleading, as even in an EU level, where the experience is big, doesn't exist an exact definition, but more a short of description. Generally we could say that a Bio-stimulant is a natural product, which in addition to simply suppling nutrients, supports the plants natural processes to enhance crop yield and quality fully respecting the values and practices of sustainable agriculture. Actually the registration depends on case by case, country by country. Biolchim is founder member of EBIC, a consortium aiming at the promotion of harmonized European legislation to increase transparency in the Bio-stimulant sector.
Source: AgroNews
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