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DuPont introduces technology solution to tackle fake pesticides sale in India
Nov. 11, 2014
DuPont has come out with technology solutions to tackle illegal and counterfeit pesticides sold under its brand in India.
The company has introduced two technologies 'DuPont Izone' and 'DuPont Tracelogy' to educate farmers in identifying an original genuine product versus a counterfeit one, a statement said.
'DuPont Izone', a technology that works with web-based verification system, helps in validating the authenticity of the product when a farmer sends an SMS.
'DuPont Traceology', a cloud-based product verification system, helps in tracking products and providing critical product information such as batch, lot and part number to verify products.
"The presence and threat of spurious, fake and illegal crop protection products is more than ever before. In the garb of crop protection, they threaten our agricultural growth. We at DuPont are committed to fight this menace," said Ram Mudholkar, Business Director (South Asia), DuPont Crop Protection business.
The counterfeit pesticides account for more than 40% of pesticides sold in India. These products infringe trademarks of reputed brands and pose great threat to the environment and can damage crops, leading to severe wealth losses to the farmers, the company added.
Source: The Economic Times
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