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Bayer re-launches platform for turf and ornamental
Oct. 22, 2014
Bayer CropScience U.S.
United StatesFollow
United StatesBayer Environmental Science announced the re-launch of Backed By Bayer, a comprehensive platform with new and expanded resources for turf and ornamental professionals. Turf managers familiar with the phrase will now have an entirely new notion of what it means to be Backed By Bayer, as they will now have access to a suite of new tools, information and resources available through a revitalized website, expanded mobile app and more.
“To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership on a number of levels,” said Mark Schneid, chief marketing officer for Environmental Science, North America. “That connection has inspired us to renew our promise and take our commitment to our customers to an entirely new level by revitalizing the Backed By Bayer platform, organizing our offerings by the needs of the industry, and bringing forward not only best-in-class products and solutions, but also the world class technical support, industry tools and critical advocacy initiatives that our customers need.”
Jose Milan, head of the T&O business at Bayer said “Our vision with this revitalized Backed By Bayer platform is to communicate to our customers the idea that ‘we have your back’ by providing a highly relevant, robust program that delivers what they need to succeed and uses their input to help shape new and future solutions.”
Source: Bayer
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