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East-West Seed announces marketing collaboration with Monsanto
Sep. 19, 2014
East-West Seed Group
ThailandFollow
Thailand
Seminis Vegetable Seeds, Inc.
United StatesFollow
United States
East-West Seed is now the exclusive distributor of vegetable seed products from Monsanto’s Seminis and De Ruiter in Myanmar, Thailand, Vietnam and Malaysia. East-West Seed will sell these high quality sub-tropical and temperate vegetable varieties under its well-known brand.
This ambitious and strategic partnership launched in September 1, 2014 follows the success of the distribution cooperation for Indonesia, which started in August 2013. It further expands the range of seed products on offer to the vegetable farmers in Southeast Asia that serve a population of over 500 million, and brings fresh opportunities for the region’s vegetable production sector, dominated by small-scale farmers.
“We are excited to see the strong brand of East-West Seed in the major ASEAN markets combined with high quality hybrids and varieties of Monsanto. This partnership will bring together our deep market understanding based on 30 years of experience, with an exciting product range – all in the effort to better serve our farmer customers,” said Bert van der Feltz, Senior Vice President.
“More and more farmers recognize the value of good quality seeds as it improves vegetable production significantly. This distribution partnership will benefit from East-West Seed’s closeness to the farmers and knowledge of the market. It will ensure better coverage and efficiency in making quality vegetable seed varieties available to famers. This fits with our mission to provide innovative products and services that help increase farmers’ income and promote the growth and quality of the vegetable farming industry,” he added.
“With the support of our active sales and marketing teams, our customers are assured of the same excellent product and farmer-oriented service for which they have known East-West Seed for more than 30 years. By making this exciting range of products available under our brand, we believe we are better able to serve vegetable farmers in our key markets in Asia,” he said.
Beyond this marketing and R&D partnership, the two companies East-West Seed and Monsanto remain independent and separately existing companies.
Source: Seed Quest
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