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GFP and BASF launch ‘Farmers Love Safety’ TV Show in Thailand
Sep. 17, 2014
This TV program is an activity of Better Rice Initiative Asia (BRIA), which comes under the GFP. This collaboration aims to promote sustainable growth in agricultural production and improve rice value chains, in order to provide farmers with better knowledge on the use of production inputs and access to markets. The project focuses on emerging and developing countries including Thailand from 2014 to 2017.
Mr. Chanpithya Shimphalee, Director General of the Rice Department, said BRIA’s emphasis on sustainable development corresponds to the policy of the Rice Department and Thailand’s current national economic and social development plan. Its outcomes will contribute not only to the well-being of farmers in general but also the future security of the country’s national resources.
“We want to support as many Thai farmers as possible to stay safe, get better yields and keep their farms at top performance over the long term. A TV reality show on the Farm Channel is the perfect way to bring entertainment and best practices to farmers in Thailand about sustainable rice production and good agriculture practices,” said Dr. Pakorn Suchare, Head of Crop Protection, BASF (Thai) Limited.
‘Farmers Love Safety’ will focus on responsible and judicious use of crop protection products. The training sessions will cover important topics such as understanding product labels, proper use of application equipment, and personal protective equipment (PPE) necessary to farmers’ practice in the field.
Two teams of key farmers from Suphanburi and Ayuthaya provinces, with five members in each team, will be trained by rice and technical experts at Farmer School in the Rice Department compound and use the knowledge to train more farmers in their communities following specific criteria under the competition rules. The farmers will also participate in quiz activities, and the total combined scores at the end of the contest will determine the winner. The winner will receive a prize of agriculture products valued at 100,000 baht.
“Farmers Love Safety’ is the first BRIA project in Asia Pacific and is expected to encourage Thai farmers to learn how to use crop protection products safely and effectively,” said Mr. Suriyan Vichitlekarn, Regional Project Director, BRIA.
Source: BASF News Release
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