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Macro-Sorb Technologies introduces sister company
Sep. 2, 2014
Macro-Sorb Technologies has introduced its sister company, SMS Additive Solutions, a New Jersey-based company offering a wide variety of soil surfactants, spray adjuvants and tank-mix additives.
Both Macro-Sorb and SMS Additive Solutions are owned by Lance Seeton, who for 16 years owned and operated Seeton Turf Warehouse, an independent Mid-Atlantic turf and ornamental distributor. Seeton formed Macro-Sorb last year when he acquired the former Nutramax Agriculture, Inc. portfolio of products.
Macro-Sorb will also roll out a new logo for the company this year. "We are excited to introduce our new look,” Seeton said. “The new logo represents our commitment to support our customers with innovative technologies while remaining true to the core products the industry has trusted for years.” The company reaffirmed that it has no plans to alter any of the current formulations of its existing products.
Macro-Sorb and SMS Additive Solutions will be increasingly involved in working together to offer comprehensive product offerings to the turf industry. Backed by extensive research, SMS surfactants offer increased irrigation efficiency, less runoff, fewer localized dry spots and resilient, playable turf.
"The two companies' product lines dovetail nicely to provide turf professionals with the tools they need for managing turf stress and enhancing turf health while increasing application effectiveness and efficiency," added Seeton. “Since selling Seeton Turf Warehouse to three of my former employees, I’ve been focused on developing the potential of the Macro-Sorb and SMS product lines. The combined lines offer a great one-two punch for independent distribution.”
Before starting Seeton Turf Warehouse in 1997, Seeton was a territory sales representative for Lesco for five years and a project manager handling golf course construction for Shearon Environmental Design in the late 1980s. He has extensive knowledge of turf products and significant experience with independent distribution channels. Seeton holds a bachelor's degree in ornamental horticulture from Delaware Valley College.
Both Macro-Sorb and SMS Additive Solutions products are available through established independent distribution channels. In addition, Seeton is expanding distribution channels for both companies throughout the country. Further product research is currently underway and new turf solutions now in the pipeline will be available in the near future.
Tried-and-true Macro-Sorb amino acid products include Macro-Sorb Radicular and Macro-Sorb Foliar, the Quelent line of amino acid-enhanced fertility products and Amino-Green.
SMS Additive Solutions full product line includes its flagship surfactants SMS 700, SMS 400, SMS 200 and SMS 100 Pellets.
Source: Macro-Sorb
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