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New Rijk Zwaan subsidiary to be launched in South Africa
Sep. 2, 2014
Rijk Zwaan
NetherlandsFollow
NetherlandsRijk Zwaan South Africa will take over the sales activities from current Rijk Zwaan distributors Javelin Seeds and Filmflex Plastics on July 2015. With the establishment of this new sales subsidiary, Rijk Zwaan expects to reach a stronger market position in the region.
Rijk Zwaan has been active in South Africa for more than 20 years. Thanks to the efforts of its local distributors, Rijk Zwaan is already a very well known brand in the protected cultivation sector, and has grown to being market leader in cucumber and leafy salad crops with a strong position in several other crops, such as sweet pepper, tomato and melon. Rijk Zwaan South Africa will further build on these foundations and use the structure and systems of Rijk Zwaan to realize the next phase of growth.
In the coming months, Javelin Seeds and Filmflex will continue trading as normal while preparations for the official establishment of Rijk Zwaan South Africa on 1 July 2015 are being made.
Source: Rijk Zwaan
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