BASF Names Periscope its New Agency of Record

Periscope, one of the most successful independent creative agencies in US, recently  announced that BASF Corporation, the Chemical company, has selected Periscope as its new agency of record for the Agricultural Products North America Business Unit including U.S. Crop Protection, its Specialty Products Division and Functional Crop Care.

"As our agricultural solutions business continues to grow, we look forward to collaborating with the Periscope team to help position BASF as a preferred solution provider for growers, turf superintendents, pest control professionals and our retail partners." said Nevin McDougall, BASF Senior Vice President - Crop Protection North America.

"We were impressed with the strategic vision and scope of capabilities that Periscope offers and they are a great partner to help us navigate the challenges and opportunities in this industry.

"The brand position for the agriculture products business unit at BASF will have a significant impact and generate understanding, engagement and behavior change in how agricultural and pest protection products are used and viewed," said Periscope President and CEO Greg Kurowski.

"We're excited to partner with BASF to spark a new conversation and create an emotional connection with their customers."

BASF has also renewed its PR partnership with PadillaCRT, one of the top 15 independent public relations agencies in the U.S. to provide public relations strategy, execution and support.

The Bedford Group, based out of Atlanta, Georgia, conducted a national search to find a new agency partner for BASF. After four rounds of a highly competitive pitch process, Minneapolis-based Periscope was named the new agency of record.

The assignment will include strategic development, creative, social media, digital engagement, events, research, analytics and media planning and buying.